Building an Audience with Podcasting on the Martech Podcast
About This Episode
Douglas Karr and Harrison Painter of DK New Media were nice enough to interview me on the MarTech podcast about podcasting, the power of audio as a marketing tool, and the future of digital entertainment.
A common thread across this publication and the interviews we do is that, while we focus on the incredible growth of digital marketing, we absolutely respect and admire traditional marketing and mediums as well. Where there’s an audience, there’s an opportunity for marketing. Radio is one such medium. While airtime is being shared between actual AM/FM channels and the web, radio shows continue to drive a ton of engagement.
Chris Spangle is one of a kind – building both a national radio audience for one of the top syndicated shows as well as building audiences via the web as well as in a number of podcasts he produces. Chris previously worked in politics for many years as a producer at a news talk station, WXNT, and then as the Executive Director of the Libertarian Party of Indiana. He went on to work in marketing for the Englehart Group and the Advocates for Self-Government.
Chris is both the web director of a nationally syndicated radio show as well as a podcasting expert (with expertise in both audio engineering as well as content production). He’s also the publisher and editor of We Are Libertarians, a news site and podcast that covers national and Indiana politics from the libertarian perspective. He is the founder of the We Are Libertarians Radio Network, which brings you podcasts about life, liberty, and the pursuit of happiness.
Chris has quickly become a friend and respected professional that I listen to about the equipment and strategies in deploying our own podcast. In fact, I now own a beautiful Zoom H6 after Chris demonstrated his. I used it in conjunction with Shure Wireless Lavaliers to record some live interviews at Dell EMC World.
With advisors like Brad Shoemaker of Creative Zombie Studios and Chris Spangle, I feel like I’ve got the best engineers on the planet helping us grow and tune our own podcast efforts! And the quality we’re producing is a direct testimony to their expertise and advice. With Chris’ content feedback, we’re already discovering opportunities to grow and engage with our audience as well as improve some of our production processes.
In this interview, Chris provides a ton of insight on developing your voice and producing engaging content that will establish your footing in the podcast industry. Be sure to listen – there are too many tips to list!